Post by moon125 on Nov 1, 2024 20:49:42 GMT -7
A copywriter, in collaboration with designers, has prepared 6 professional tips for you on creating cool logos. Read, gain experience and improve your skills. Our task is to learn how to make high-quality logos.
What is a logo
A logo is a graphic sign or symbol whose purpose is to visually distinguish a company from its competitors.
The logo is an integral part of two broad concepts:
"Branding" (product brand, market promotion, etc.)
" Corporate style" (the unity of style elements that indicate the belonging to the company of everything on which these elements are placed).
To create a logo, you need to have strong shopify website design design skills (preferably specifically in the field of logo development), creativity and the ability to competently implement work with graphic editors .
These skills are developed by working in a professional environment . To achieve excellent results, you also need to develop simple human qualities: preparation, hard work and empathy .
6 Tips for Creating a Logo
1. Preparatory stage (market research and creation of first sketches)
Be sure to study the specific environment of the company. You may discover new trends, characteristic features of branding for a specific area of the market. Based on the data obtained, you can trace a certain tradition in the creation of a logo (typical colors, visual images, fonts).
Typically, the customer wants to receive a logo that will:
get a unique logo;
express the company's scope of activity;
stand out from the competition and grab all the attention.
These goals combine into one task - creating a stylish and modern logo . Do not hesitate to pay attention to the study of the target market. This will help you to quickly form several successful ideas.
— Before starting development, I look at analogs, including the logos of the customer's competitors. I get my ideas from famous brands. No matter how much I look at them, I can always find a great idea for a new order. But this does not mean that the logo should repeat the brand. It is not reasonable to repeat. Each logo is unique ," says Anastasia, lead designer.
2. Flexibility of the idea in relation to the brand
Start implementing ideas with sketches. Make a hand drawing. Literally 5-10 variants . Then see if there are several worthy ideas among your sketches. Is there an idea in them. If nothing fits, reconsider your views on the idea and start again. And so on until you find 5-7 suitable sketches for yourself.
Once you have found what you are looking for, start working on the drawing in detail. Maintain a balance of graphics, colors and lines. Each element of your logo should support the overall idea and composition and blend smoothly with the overall composition.
— In the logos of large companies of the last century, an idea was seen that was directly related to the history of the creation or existence of the brand. Today, this tradition is being lost. Now logos are created more as an entertaining and catchy element. — Says Anastasia.
Look how the Microsoft Corporation logo for the Windows program has changed . The perfect composition of geometric lines combines history. The logo was developed in 1985. The company's recognition has been formed, so the company approaches changes to the logo with great caution. One inaccurate action and the user's attitude to the brand will take a different turn.
Logo creationThe logo changes in response to trends: the Windows logo evolved from simple to 3D and back to minimalism.
Conclusion : if the task is to "update the logo", then show respect for the brand's heritage. And first answer the question: "what results should be achieved by redesign": the target audience has changed, technologies have been updated, the territory of influence has expanded, and other reasons. Because a worthy logo absorbs the company's achievements like a sponge and demonstrates them like a spotlight.
3. The logo should be universal
The logo is the main unit of corporate identity, it is used wherever possible. For this purpose, the company's brand book must include the logo in color, black and white and inversion, various compositions and sizes.
If the logo consists of several elements (name and icon), then separately they should still evoke a clear association with the brand. Therefore, check the logo for universality before developing other elements.
Universal logo
4. Choose wisely
Font. Most popular brands have logos that consist only of text. For them, choosing a font was a crucial step .
Over the past 5 years, a good tradition has emerged — using sans-serif fonts. A universal solution. Such a logo looks simple and stylish. Look at the logo of Nokia, Sony or Yandex.
Font for logo
Don't rely entirely on trends. If a serif font will emphasize emotions, then use it. In addition to the font, the symbol itself can be rounded, thin, bold, curved. When choosing it, you need to start from a direct association with the brand, and then follow the trends.
When choosing a popular font, you must necessarily maintain the individuality of the logo. Although, with a well-known font, this is more difficult. Adjust the letter spacing and text density with intervals.
Below is an example of a simple and stylish logo that you can see every day. It's not that everyone is used to looking at it. It's easy to remember. Easy to combine colors. Easy to read. Just change the font a little, and you won't be able to draw an analogy with the brand.
What is a logo
A logo is a graphic sign or symbol whose purpose is to visually distinguish a company from its competitors.
The logo is an integral part of two broad concepts:
"Branding" (product brand, market promotion, etc.)
" Corporate style" (the unity of style elements that indicate the belonging to the company of everything on which these elements are placed).
To create a logo, you need to have strong shopify website design design skills (preferably specifically in the field of logo development), creativity and the ability to competently implement work with graphic editors .
These skills are developed by working in a professional environment . To achieve excellent results, you also need to develop simple human qualities: preparation, hard work and empathy .
6 Tips for Creating a Logo
1. Preparatory stage (market research and creation of first sketches)
Be sure to study the specific environment of the company. You may discover new trends, characteristic features of branding for a specific area of the market. Based on the data obtained, you can trace a certain tradition in the creation of a logo (typical colors, visual images, fonts).
Typically, the customer wants to receive a logo that will:
get a unique logo;
express the company's scope of activity;
stand out from the competition and grab all the attention.
These goals combine into one task - creating a stylish and modern logo . Do not hesitate to pay attention to the study of the target market. This will help you to quickly form several successful ideas.
— Before starting development, I look at analogs, including the logos of the customer's competitors. I get my ideas from famous brands. No matter how much I look at them, I can always find a great idea for a new order. But this does not mean that the logo should repeat the brand. It is not reasonable to repeat. Each logo is unique ," says Anastasia, lead designer.
2. Flexibility of the idea in relation to the brand
Start implementing ideas with sketches. Make a hand drawing. Literally 5-10 variants . Then see if there are several worthy ideas among your sketches. Is there an idea in them. If nothing fits, reconsider your views on the idea and start again. And so on until you find 5-7 suitable sketches for yourself.
Once you have found what you are looking for, start working on the drawing in detail. Maintain a balance of graphics, colors and lines. Each element of your logo should support the overall idea and composition and blend smoothly with the overall composition.
— In the logos of large companies of the last century, an idea was seen that was directly related to the history of the creation or existence of the brand. Today, this tradition is being lost. Now logos are created more as an entertaining and catchy element. — Says Anastasia.
Look how the Microsoft Corporation logo for the Windows program has changed . The perfect composition of geometric lines combines history. The logo was developed in 1985. The company's recognition has been formed, so the company approaches changes to the logo with great caution. One inaccurate action and the user's attitude to the brand will take a different turn.
Logo creationThe logo changes in response to trends: the Windows logo evolved from simple to 3D and back to minimalism.
Conclusion : if the task is to "update the logo", then show respect for the brand's heritage. And first answer the question: "what results should be achieved by redesign": the target audience has changed, technologies have been updated, the territory of influence has expanded, and other reasons. Because a worthy logo absorbs the company's achievements like a sponge and demonstrates them like a spotlight.
3. The logo should be universal
The logo is the main unit of corporate identity, it is used wherever possible. For this purpose, the company's brand book must include the logo in color, black and white and inversion, various compositions and sizes.
If the logo consists of several elements (name and icon), then separately they should still evoke a clear association with the brand. Therefore, check the logo for universality before developing other elements.
Universal logo
4. Choose wisely
Font. Most popular brands have logos that consist only of text. For them, choosing a font was a crucial step .
Over the past 5 years, a good tradition has emerged — using sans-serif fonts. A universal solution. Such a logo looks simple and stylish. Look at the logo of Nokia, Sony or Yandex.
Font for logo
Don't rely entirely on trends. If a serif font will emphasize emotions, then use it. In addition to the font, the symbol itself can be rounded, thin, bold, curved. When choosing it, you need to start from a direct association with the brand, and then follow the trends.
When choosing a popular font, you must necessarily maintain the individuality of the logo. Although, with a well-known font, this is more difficult. Adjust the letter spacing and text density with intervals.
Below is an example of a simple and stylish logo that you can see every day. It's not that everyone is used to looking at it. It's easy to remember. Easy to combine colors. Easy to read. Just change the font a little, and you won't be able to draw an analogy with the brand.