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Post by account_disabled on Feb 28, 2024 2:57:34 GMT -7
However, you can increase your chances of future ranking for those keywords by properly structuring your website around such a topic. The more targeted long-tail searches with less search volume, but more intent, also add up to a large amount of potential traffic. Plus, in theory, they're easier to rank for. How do you combine the best of these two worlds? How do you approach structuring your website in a well-thought-out manner so that you rank for long-tail keywords, but also have a chance to score well for the short-tail keyword? Structure! Silo structure: a strong foundation A flat website architecture is what is usually used on blogs. Many SEOs also recommend this flat structure for Chinese Thailand Phone Number List websites, but my preference is for a deeper vertical structure. silos vs flat structure Source: Patrick Stox, Searchengineland.com In this vertical way you can approach structuring in clusters of related topics, with each deeper level dealing with a subtopic in more detail. This makes it possible to devise a website structure that basically resembles an organizational chart. Within SEO, this is also called a silo structure or silo strategy . Search engines award the highest rankings to sites with a clear website structure and topic relevance that match a search query. Especially in the age of the ever-improving , you want to build your website around keyword-based themes , not just isolated pages focused on 1 exact matching keyword. Silos are essential in this regard. With a silo structure based on keyword research, you can highlight the main themes of your website in a hierarchy, based on how people search.
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